Robert MacArthur
Founder and Chairman

Robert is an experienced entrepreneur, educator, industry consultant, and founder of multiple businesses (including IPO exits). Recipient of patent converting emissions into consumer reward/loyalty plans. Executive-in-Residence at the BU Business Incubator. Education: St. Lawrence University and Harvard Business School.

Brian Bauer
VP of Direct Marketing

Brian has more than 30 years experience in consumer direct-marketing, digital media, catalog and Internet production including Hub Mail, North Country Corp., e-wood.com. Education includes Lake Forest and Harvard University.

Jessica Cameron
Social Media Manager

Jessica is currently working on her Bachelor’s degree in Marketing and Entrepreneurship from Northeastern University. Through Northeastern’s Co-op program, she has worked in Merchandising for a major retail corporation and on the Marketing Campaigns team for a Boston-based software company. Along with being the Social Media Manager for Soli, she is currently on the Relationship Programs Marketing team at VMware, a global software company located in Silicon Valley.

Juan U. Colombo
VP Business Development, Travel & Hospitality

Juan graduated Magna Cum Laude and received his B.A from Saint Edwards University. He also received his Msc. in Sustainability Management from Columbia University in 2016. As a master candidate, he has collaborated with research and writing pieces in different environmental topics. His professional experience extends to areas in the Aviation, Technology, Transportation, Freight, Government, Non-Profit and Project Management fields.

Peter Ingram
VP Brand Marketing

Peter Ingram is an accomplished executive with over 30 years of experience working with Fortune 500 companies in retail marketing, operations, technology and payments. His business acumen spans many areas, including strategy development, business development, corporate development and operations. He has mainly spent the last 15 years in the convenience and petroleum retail industry and is President of RapidRMS, a progressive point-of-sale and back-office company.

Kevin Kautzman
Head of Growth

Kevin is a proven digital marketer, creative copywriter and in-demand WordPress expert with a track record of developing and marketing websites that annually receive millions of pageviews and drive revenue and engagement for major organizations including Chegg, the International Association of Firefighters, the NeuroLeadership Institute and Teachers-Teachers.com. He studied history and philosophy at the University of Minnesota and received an MFA in Creative Writing on fellowship at the Michener Center for Writers at the University of Texas at Austin.

Lilliane LeBel
VP of Communications & Governance

Lilliane has been involved in marketing and marketing research for more than 25 years. She has been president at LeBel Marketing, and previously Vice President of Decision Direct Research at InfoGroup, working with top multichannel, publishing, financial and non-profit clients to better understand their customers, improve customer communications, and increase ROI. Her education includes University of New Hampshire and an MBA from The American University.

Louise Vilaseca
Director of Campus Marketing

Louise recieved her Bachelor’s degree in International Marketing from the Hult International Business School, before joining London-based start up, bySTORED, as a Marketing Executive. Louise is currently earning her Masters in Innovation and Technology from Boston University.

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